NEW SHOWROOMS HERALDING INCREASED SALES’ VOLUMES
After the showroom opened this summer in the Chinese autonomous territory of Macau, Lamborghini – the Italian manufacturer of luxury supercars, sports cars and SUVs, headquartered in Sant’Agata Bolognese, Italy – has decided to replicate the effort in the always more bubbling city of Hong Kong.
The new huge showroom has been recently unveiled. Located in the very heart of the central Wan Chai’s StarStreet Precinct, it offers over 3000 square-feet of the Lamborghini universe to the brand’s passionate clients in town.
Lamborghini’s Chairman & CEO, Stefano Domenicali and numerous colleagues, arrived in town from the Sant’Agata Bolognese’s headquarters, attended to the location’s inauguration.
A NEW BOLD STRATEGY
All these openings have been very positively welcomed since they are considered the beginning of a new thriving commercial age for the House of the Raging Bull in the very heart of the Asian continent.
The new showroom in Hong Kong, just like the one opened in Macau, echoes, in fact, the growing need for bigger locations now that the Italian car manufacturer is expanding its model line-up and unveiling, for example, its new super Suv, URUS, considered the fastest of its segment.
“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this,” said Lamborghini’s Chairman & CEO, Stefano Domenicali, the day of the Hong Kong Inauguration.
“We are committed to building a solid dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Lamborghini and our dealer partners are investing in a bright future together,” he added.
Everything has been conceived to transform this Hong Kong showroom in a client-friendly environment which will allow all future customers to completely immerse themselves into the exclusive Lamborghini universe. In the showroom’s lounge area, clients can, in fact, find a sophisticated car configurator which allows them to instantly personalize their own Lamborghini.
Moreover, in the showroom’s segment dedicated to the brand’s products and to the ad personam services offered to customers, it is possible to admire, lay a hand on and select innumerable examples of interior’s materials, fabrics, colors and gadgets.