“THE ART OF PERFORMANCE TOUR”
A great start of the year for Jaguar and Italy!
The British multinational car manufacturer, headquartered in Whitley (Coventry) and internationally famous for its luxury vehicle brands Jaguar and Land Rover, decided to organize its “The Art of performance Tour” in Northern Italy in order to test, with faithful and future clients, its best vehicles’ performance on icy or slippery roads.
Jaguar has, therefore, chosen two of the top Italian ski resorts for its Winter Tour: the Dolomite’s pearl Cortina d’Ampezzo and the outstanding Courmayeur, at the foot of the southern side of the Mont Blanc and known for its incredibly picturesque mountain landscapes.
Jaguar organized a series of exceptional events, full of fresh news, driving tests and innovative models.
The brand new Land Rover Discovery and the Jaguar F-Type SVR have, for example, been displayed for the participants’ utmost joy! They have therefore discovered, during a special preview event, the company’s famous latest full-size Suv as well as its best-performing sports car. And all participants had the chance to test the cars’ performance on snow. Moreover, this special Winter Tour offered the possibility to admire the whole fleet, including, for example, the All-Wheel Drive Jaguar vehicles.
PRESENTATIONS, EVENTS AND GAMES
The British company enthusiastically explained: “We have organized, nearby the ski slopes, in the Mont Blanc Land Rover Lounge, a Discovery Sport Limited Edition daring presentation. Whereas in the Jaguar Lounge, in the valley, in the well-known Cadran Solaire restaurant, all the brand’s enthusiasts have been able to immerse themselves in a typical Jaguar universe. In this specially set-up space, participants were able to admire the F-Pace. And in Courmayeur’s streets, in the Land Rover Chalet, the Range Rover Evoque Convertible was the very star of a funny social game: #LRKISS4LUCK. This game allowed all couples who wanted to share a kiss under the mistletoe to be photographed on-board of the first Jaguar’s SUV, a convertible for all seasons.”
