FCA CHALLENGES ITSELF
Sergio Marchionne, the acclaimed Italian-Canadian manager who is the current CEO of Fiat Chrysler Automobiles Group, as well as the Chairman and CEO of Ferrari and Maserati, has always had big dreams. But also the capacity to make them become reality.
Its latest challenge has been thoroughly reported and analyzed by the specialized press, in Italy and abroad.
“By 2022 we will work in order to double our profits,” the FCA’s manager recently announced.
THE JEEP BRAND
The secret behind this ambitious goal is, according to Sergio Marchionne, the Jeep Brand and its further commercial developments. However, he is also betting on significant improvements thanks to the strong economic drive which will be created by Donald Trump’s decision to reduce taxes.
During an interview to Bloomberg, just before the beginning of the North American International Auto Show in Detroit, the manager – probably one of the longest-serving in the automotive sector – clearly explained its goals and strategy.
With satisfaction, he said that all the goals set by the Group for 2017 and 2018 have been achieved.
Then he underlined the pivotal importance of the Jeep brand for the further growth of FCA.
“Nothing will hinder me from believing that in the future one SUV sold out of five will be a Jeep,” he said.
His goal is to achieve at least 5 million deliveries per year and, therefore, to grab approximately 20 percent of the whole international SUV market.
“If this could become reality it means that the profitability of our car manufacturer would grow immensely. If the scenario that I have just described became true, we could easily double our profits,” he said.
With the Jeep’s further “take-off” and Donald Trump’s recent tax cuts “the profitability of this house is going to be multiples on what it makes now, and doubling profit by 2022 is possible,” Sergio Marchionne added.