The design is a core value for Mercedes-Benz
The importance and value of design, today, are increasingly strategic to succeed in the market
Mercedes-Benz has studied the theme of the design very well, being at the ninth place among the hundred most valuable brands in the world. In fact, the German company is one of the prestigious car manufacturers which always improves the visual appearance. And to have “rejuvenated” consistently the image of its wide range of cars. Some examples? The recent Class A and CLS, the Class C and many others. Moreover, the importance of style was at the heart of the Mercedes-Benz Design Essentials II, a workshop held at the Sindelfingen site, near Stuttgart.
The vision
In practice, has been defined and “institutionalized” what we could only guess about the closer link between what design communicates and the way in which the customers lives the key values linked to the various brands of the group. In addition to thinking about what the boundaries of mobility will be in the coming years, which will lead the Stella to autonomous driving, ultra-connected and obviously electric. But above all, we need to think about the future of luxury, declined by the German group in more variations. About this, in the Galaxy of the Stars, there are now the following brands: Mercedes-AMG, Mercedes-Maybach, of course Mercedes-Benz and Mercedes-EQ.
The Mercedes-EQ represents the most “cool” model: the progressive luxury of the future, the taste of what tomorrow holds. So it is clear that today is a moment of epochal change in technology, as it had never been seen before: in short, a beacon in the development that will come. This is achieved through a fluid, intuitive, soft design, underlined by white and blue tones and a combination of analogical elements, like a bridge with the present, and others belonging to the digital world. Gorden Wagener, chief design officer of Daimler AG since 2016: “Our work,” explains Wagener, “is focused on luxury, for us, it’s not so much a matter of material values, but more of an authentic emotional experience and a supreme aesthetic, we have therefore defined a distinct brand style for Mercedes-Benz and each of its brands, derived from our design philosophy.We aim to create an integrated experience for our customers the brand, the product and the digital world.The design shows the brands, shaping the brand experience with desirable products and creating links between the real and the digital universe that are intuitively accessible to the customer “.
