Alfa Romeo Giulia wins the award “Compasso d’Oro” 2018
One of the most important design prize in the world.
The ADI (Italian Industrial Design Association) Permanent Design Observatory, created in 1954, gives the prize “Compasso d’Oro” in order to point out the quality of Italian design. This prize is assigned after a pre-selection by the permanent committee of the ADI Design Observatory made up of many experts, critics, designers and historians. This permanent committee works hard each year to bring together useful information in order to evaluate the best products on the market.
This year, the Alfa Romeo Giulia hit the spot.The prestigious prize was given days ago at the “Castello Sforzesco – Cortile della Rocchetta” in Milan, where the public admired an Alfa Romeo Giulia Quadrifoglio, which is the most powerful street-legal sedan of the car manufacturer , together with an exclusive 4C Spider “Italia” special edition. According to the Alfa Magazine: “The Giulia’s excellent and extraordinarilyelegant all-Italian design underlines its performance assets, and brings Alfa Romeo back to its purest essence, writing a new chapter in its legendary history. Alfa Romeo has always been known for its pure, essential designs, free from redundant gimmicks: every car produced over the last 100 years is recognizable at first sight. Thanks to some of its distinctive traits, the Giulia is no exception, claiming a strong identity with unique features that enhance its sculpted proportions and aerodynamic grace. With its unique lines, the cabin envelops the driver, who takes center stage and enjoys a no-compromise driving experience. The onboard technology integrates seamlessly with the surrounding environment, with physical interfaces ensuring a unique sporting experience with clean, simple and user-friendly controls. Everything about the Alfa Romeo Giulia is designed to evoke sheer driving pleasure, with the utmost attention to aesthetic and functional detail alike.Shape and function: now that’s how ‘La Meccanica delle Emozioni’ is born.”